OUR MISSION

UNLOCKING IMAGINATION TO BUILD INNOVATIVE ENTERPRISES

Your business is full of creative potential, ready to be unleashed to keep up with the exponential increase in change, complexity, and competition. We believe your organization has what it takes to be an innovative enterprise that meets the real needs of your clients.

Our mission is to help you unlock that potential so that you don’t just have innovation, but that you are able to be innovative. 

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OUR VALUES

Creativity doesn't just happen; we believe creativity occurs when we all embody these values:
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​Play
Engage the world with curiosity 

Risk-taking
Take appropriate risks

Integrity
Do the right thing

Collective-Genius
Believe in the value of everyone's diverse, individual experience
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Empathy
Be people-centered

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Our Team

MITCH MARCELLO
FOUNDER & DIRECTOR
[email protected]

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Driven by the belief that a complex world needs innovative solutions, Mitch is passionate about assisting leaders, teams, and organizations to understand and realize their creative potential. With a wide portfolio of innovation work, Mitch has assisted communities, colleges, architecture firms, law firms, and more to build workplaces where innovation occurs consistently. As an international speaker, Mitch challenges audiences to merge both science and art while contemplating the area of innovation.

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Fredricka K. Reisman Award in Creativity and Innovation Recipient
M.S. Creativity & Innovation, Drexel University
B.A. Fine Arts & Artist Diploma, Carnegie Mellon University

BEN CONRAD
INSTRUCTOR
[email protected]

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Ben has a wide range of experience, and has recently spent his professional life in community development and non-profit advancement efforts. In his writing, speaking engagements, and in his work as an Instructor for Imago, Ben ventures to grow healthy organizations through the nurturing of the people. He is perpetually fascinated by the unknowability of what it means to be human and to live a meaningful life. Ben is a life-long student of creativity, theology, and human nature; he is increasingly convinced that creativity and innovation are not just necessary for the marketplace, but they are intrinsically part of how humanity flourishes. 

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​Th.D. Missional Theology, Kairos University 
M.A. Ministry, Evangelical Theological Seminary
B.S. Religious Studies, Lycoming College

KATIE CONRAD
CONTENT DESIGNER / INSTRUCTOR
KATIE@innovateimago.com

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Katie specializes in crafting visually compelling and authentic storytelling across various platforms: photography, videography, and digital design. She combines creativity with strategic insight to develop impactful digital, educational, and print content, which reflects her meticulous attention to detail and commitment to quality. Katie's approach is centered around understanding client needs and translating them into engaging content that resonates with audiences. She believes media is a powerful tool to communicate the perspectives and experiences of others, and that sharing these stories in an authentic way is key in helping others empathize and understand those around them.

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​B.A. Digital Media (Film and Video Art), Lycoming College